Size Does Matter

Let’s talk for a minute about the conundrum of “Size” and if it does indeed “Matter”.
We all know the standard size of a business card may be the old fashioned 3.5″ x 2″ rectangle. You may have also heard the rumor that it should be able to fit in a wallet, a pocket, or a rolodex. Here at CE, we hold tight to the belief that your business card doesn’t have to fit in a rolodex because it doesn’t belong in a rolodex (and yes, we stole that line).
This doesn’t mean you have to make it look like a pop up card or spend millions on some diecut, spot ink embellished, embossed card. We are simply thinking that you should maybe consider venturing outside the box.
These days there are many different clever options that are not so far off the beaten path that will make your business card stand out from the rest.
We have the slim cards that are just that, slim. A little bit leaner than your standard business card, these little strands of card stock still fit the bill and pack a creative punch.
Another option may be going square, but don’t let the shape of these cards fool you, these cards are anything but square and far from the ordinary.
So next time you go to set up the old standard measurements, think to yourself … what can I do to “niftify” this card that will still get the important information out there without causing the receiver to yawn with boredom.
