Listen Up: Thoughts from a 5 Year Old
I know that this video from www.Ladd-Design.com has been floating around the web for a few weeks now, but I finally sat down to watch it last night and I absolutely loved it. It was so intriguing to actually hear the impressions these logos had left on this young girl. My favorite is probably when she says that the Greyhound Logo, Puma Logo and Jaguar Logo were all Cheetahs. Funny thing is, the designer who worked on those logos probably did hear the line from their client, “We don’t want this to look like a Cheetah”. Guess you can’t please everyone’s eye. Either way, take a few minutes to check it out. It is so true how we can sit at our computers and design a logo and then show it to a client and they can see something completely different than what we see. Thanks to this video, we know have an extra step in our logo design process — analyzation from a 5 year old… and yes, we are accepting applications.
